9789390166824 (3 Ergebnisse)
Verlag: Jaico Publishing House, 2021
- Softcover
Anbieter: Vedams eBooks (P) Ltd, New Delhi, IndienVedams eBooks (P) Ltd
Verkäufer/-in kontaktierenVerkäufer/-in mit 4 SternenZustand: Neu
EUR 8,13
EUR 17,50 VersandVersand von Indien nach USAAnzahl: 5 verfügbar
Soft cover. Zustand: New. 11 Real Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, place and promotion. Eleven case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech,… media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.
Verlag: Jaico Publishing House
Anbieter: Majestic Books, Hounslow, Vereinigtes KönigreichMajestic Books
Verkäufer/-in kontaktierenVerkäufer/-in mit 4 SternenZustand: Neu
EUR 9,13
EUR 7,63 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 4 verfügbar
Zustand: New.
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USARomtrade Corp.
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 27,14
Versand nach gratisVersand innerhalb von USAAnzahl: 5 verfügbar
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
