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Thinking in Services: Encoding and Expressing Strategy through Design - Softcover

Iqbal, Majid

 
9789063694890: Thinking in Services: Encoding and Expressing Strategy through Design
Softcover
ISBN 10: 906369489X ISBN 13: 9789063694890
Verlag: BIS Publishers, 2019

Inhaltsangabe

Services are such integral parts of the daily life of individuals and organisations that a day without paying for or providing them is inconceivable. They come in so many different “shapes and sizes”, we have difficulty defining them let alone designing them properly. So what?

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Über die Autorin bzw. den Autor

Majid Iqbal advises government and commercial enterprises on executing their policies and strategies through a purpose-driven portfolio of services. He began this inquiry at Carnegie Mellon University, where he taught for six years, before becoming a management consultant at Gartner. He is presently an advisor within the Dutch Ministry of Economic Affairs and Climate.

Von der hinteren Coverseite

We think we know services ― not a day goes by without using them ― until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been ‘designed’, the qualities of their designs are more important than ever, given how much more we depend on them. Thus the need for deepening our understanding of what services are, what they can be, and why they fail ― often in unexpected ways. This book reveals the surprising design of services ― their internal structure or ‘DNA’ ― through simple diagrams. It introduces a language and format for describing the concept of a service with clarity and depth. And, it provides the principles for implementing strategy through design.

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Verlag
BIS Publishers
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
906369489X
ISBN 13 
9789063694890
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
240
Kontakt zum Hersteller
BIS Publishers
bis@bispublishers.com

Timorplein 46
Amsterdam
1094 CC
Niederlande