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The 1920s in Germany witnessed a revolution in visual communication, typography, and graphic design that still influences us today. In 1929, Hungarian avant-garde artist and Bauhaus professor Laszlo Moholy-Nagy was invited to design a room dedicated to the future of typography at the Martin-Gropius Bau in Berlin as part of a larger exhibition called New Typography ("Neue Typographie"). The exhibition was organised by the Ring of New Advertising Designers ("ring neue werbegestalter"), a group started by Kurt Schwitters in 1927 which consisted of 12 avant-garde designers and artists who explored a common vision of modernity in advertising and graphic design. In five years, the Ring put on over 20 shows in Germany, and invited guest artists to exhibit with them. Moholy-Nagy's room in the New Typography show was called "Where is Typography Headed?". He created 78 freestanding panels with work by himself, other artists, and contemporary printed matter, which addressed the current trends and future direction of typography. The panels are reproduced together in this book for the first time, along with an Abcdarium of terms and concepts by a roster of noted typography and design historians.
Biografía del autor:
Dr. Petra Eisele is one of the founders of the Society for Design History and the author of numerous books on design and design history. She edited the recent title Futura: The Typeface (Laurence King, 2017) along with Isabel Naegele and Annette Ludwig. Dr. Isabel Naegele is professor in the Department of Design at the University of Applied Sciences in Mainz (Germany). Michael Lailach is a curator and academic at the Art Library of the State Museums of Berlin.
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- VerlagVerlag Kettler
- Erscheinungsdatum2019
- ISBN 10 3862067548
- ISBN 13 9783862067541
- EinbandTapa dura
- Anzahl der Seiten256
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Moholy-Nagy and the New Typography : An A-Z
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Verlag Kettler Aug 2019
(2019)
ISBN 10: 3862067548
ISBN 13: 9783862067541
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Buchbeschreibung Buch. Zustand: Neu. Neuware - In 1929, ten years after the Bauhaus was founded, Berlin's Martin-Gropius-Bau launched the exhibition 'New Typography.' László Moholy-Nagy, who had left Dessau the previous year and had earned a reputation as a designer in Berlin, was invited to exhibit his work together with other artists. He designed a room-entitled 'Wohin geht die typografische Entwicklung ' ('Where is typography headed ')-where he presented 78 wall charts illustrating the development of the 'New Typography' since the turn of the century and extrapolating its possible future. To create these charts, he not only used his own designs, but also included advertising prints by colleagues associated with the Bauhaus.The functional graphic design, initiated by the 'New Typography' movement in the 1920s, broke with tradition and established a new advertising design based on artistic criteria. It aimed to achieve a modern look with standardized typefaces, industrial DIN norms, and adherence to such ideals as legibility, lucidity, and straightforwardness, in line with the key principles of constructivist art.For the first time, this comprehensive publication showcases Moholy-Nagy's wall charts which have recently been rediscovered in Berlin's Kunstbibliothek. Renowned authors provide insights into this treasure trove by each contributing to this alphabetized compilation starting with 'A' for 'Asymmetry' and ending with 'Z' for 'Zukunftsvision' ('vision of the future'). By perusing through the pages and allowing a free flow of association, the typographical world of ideas of the 1920s avant-garde is once again brought back to life. Artikel-Nr. 9783862067541
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Buchbeschreibung Gebunden. Zustand: New. Avant-garde artist Laszlo Moholy-Nagy designed a room of 78 wall panels addressing the future of typography for an exhibition in Berlin in 1929. This book reproduces those panels together for the first time, with an A-Z dictionary of important terms and con. Artikel-Nr. 286115475
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