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Information Propagation on the Web 2.0: Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks (Marketing ... Wettbewerb - Marketing & Global Competition) - Hardcover
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The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is now enabling user-driven information propagation across most markets that was not possible in the previous era of unidirectional mass communication. This study focuses on the submitters' social networks to explain these new propagation processes. Large datasets from a social news site are used to show that it is the size, structure and activity of such networks that mainly influence whether or not certain content achieves a prominent level. Message and content-related factors seem of only marginal importance – at least until the respective content exceeds a threshold of public attention.
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Mark Elsner, business studies (marketing and organisation) and media studies at Mainz and Madrid; executive consultant; research stay at the University of Colorado; PhD at the University of Mainz; PostDoc at the University of Cologne.
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Information Propagation on the Web 2.0 : Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks
Anbieter: Buchpark, Trebbin, Deutschland
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Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher. Artikel-Nr. 22499925/1
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Information propagation on the web 2.0. Two essays on the propagation of user-generated content and how it is affected by social networks. Marketing im globalen Wettbewerb, Vol. 2
Verlag:
Frankfurt, M. u.a.: Lang, 2012
ISBN 10: 363161747X
ISBN 13: 9783631617472
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Hardcover
Anbieter: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Deutschland
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Originalpappband. Zustand: Sehr gut. 131 S. mit graph. Darst. Ein sehr gutes und sauberes Exemplar. - Inhalt: Spreading the Word -- User-generated Content and the Web 2.0 -- Relevant concepts and literature -- Conceptual Framework and Hypotheses -- Source network and data -- Findings -- How Social Netowrks Develop on the Web 2.0 -- Utility of networks -- Development of egocentric network -- General network formation -- Initial stage -- Tie strength -- Appendix 1: Data collection and transformation -- Appendix 2: Additional figures and tables. ISBN 9783631617472 Sprache: Englisch Gewicht in Gramm: 550. Artikel-Nr. 1013616
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Information Propagation on the Web 2.0 : Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is now enabling user-driven information propagation across most markets that was not possible in the previous era of unidirectional mass communication. This study focuses on the submitters' social networks to explain these new propagation processes. Large datasets from a social news site are used to show that it is the size, structure and activity of such networks that mainly influence whether or not certain content achieves a prominent level. Message and content-related factors seem of only marginal importance - at least until the respective content exceeds a threshold of public attention. Artikel-Nr. 9783631617472
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Information Propagation on the Web 2.0
Verlag:
Peter Lang, Peter Lang Apr 2012, 2012
ISBN 10: 363161747X
ISBN 13: 9783631617472
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Hardcover
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
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Buch. Zustand: Neu. Neuware -The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is now enabling user-driven information propagation across most markets that was not possible in the previous era of unidirectional mass communication. This study focuses on the submitters¿ social networks to explain these new propagation processes. Large datasets from a social news site are used to show that it is the size, structure and activity of such networks that mainly influence whether or not certain content achieves a prominent level. Message and content-related factors seem of only marginal importance ¿ at least until the respective content exceeds a threshold of public attention. 132 pp. Englisch. Artikel-Nr. 9783631617472
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