Inhaltsangabe
This book is about the impact of the EU on local issues, particularly in the pre-accession phase. It analyses and discusses contending interests and aspirations in culture, education, communication and tourism in parts of former Yugoslavia. Various contributions create a joint story of EU interactions with accession states, having both positive and negative impacts. The Authors provide perspectives on the bearing of EU accession on culture, primarily in terms of risk perception, on education as key facilitator of knowledge, on the media, which serve as a basis for creating public opinion, and tourism as an industry that has strongly transformed as a result of EU enlargements. All contributions together provide an overview of what is and what might be as a result of EU requirements. In contrast to elites on both sides, who usually paint EU membership in the brightest colours, the closer look reveals more ambiguous processes and attitudes.
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Über die Autorin bzw. den Autor
Josef Langer is professor of sociology at Klagenfurt University (Austria). He has held functions in professional organisations, acted as consultant and has lectured at a number of universities in Europe, Japan, India, Africa and USA. His current fields of research include European transformation and cross-cultural management.
Goran Vlašić is a T & A at the University of Zagreb (Croatia), and a visiting lecturer at the University of Sussex and the University of Ljubljana. His research interests focus on market driving strategies and innovation management. He actively cooperates with companies on the issues of strategy innovation.
Božena Krce Miočić is a senior lecturer at the University of Zadar, Department of Tourism and Communication Studies (Croatia). Her research interests focus on special interest tourism and development strategies in tourism. She actively cooperates with tourist boards and companies on their development strategies.
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EU local imprints : the case of South Central Europe. Josef Langer . (eds.)
ISBN 10: 363160176X
ISBN 13: 9783631601761
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Pp. Zustand: Wie neu. 206 S. : graph. Darst. ; 22 cm Tadelloses Exemplar. - Contents -- Foreword 7 -- Introduction 11 -- Josef LANGER - Goran VLA$IC - Bozena KRCE MIOCIC -- Chapter I -- Culture -- Future Insight as a Strategic Capability in the Regional and European -- Risk Society 17 -- Niksa ALFIREVIC - Jurica PAVICIC - Goran VLA$IC -- The Impact o f E U Accession on the Perception o f Political Risk in Croatia 29 -- Zoran WITTINE - Zoran VLASIC -- EU Accession and the Croatian Banking System 39 -- Roman §UBIC -- Tourism and Environment in Croatia: When a Tourist Meets -- Local Environmental Legislation 53 -- Nikola DRASKOVIC - Vladimir GNJIDIC -- Changing Attitudes Regarding the Cultural Needs o f Students 6 5 -- Ivan BAKULA -- Chapter II -- Education -- Experiences and Perspectives o f European Higher Education 83 -- Barbara HONIG -- Vision o f Education 95 -- Ljiljana ZEKANOVIC KORONA - Kristijan FUCKO -- Marketing o f Adult Education in Croatia 107 -- Zoran MIHANOVIC - Ana BUBALO - Mario VUCIC -- Chapter III -- Communication -- Media Trends in Croatia: Television News or News on the Internet 123 -- Tena PERISIN -- Creating the Profile o f a New Radio: The Case o f Croatian Radio 135 -- Nada ZGRABLJIC-ROTAR - Silvio SOP -- The Double Standards o f the E U Media Companies 147 -- Stjepan MALOVIC -- (How) has Social Media Changed the Way we Measure Brand Equity? -- A Literature Review 157 -- Morana FUDURIC - Andreina MANDELLI -- Chapter IV -- Tourism -- Perspectives o f Nautical Tourism in the Adriatic 169 -- Bozena KRCE-MIOCIC - Kresimir ZNIDAR - Vinko BAKIJA -- The Airline Industry in Croatia 181 -- Jurica SIMURINA - Aleksandar BOGUNOVIC - Milivoj MARKOVIC -- What will it be? A Vision o f the Social and Economic Development of -- Europe with a Special Reference to Cultural Tourism in 2030 195 -- Goran PAVELIN -- Index 205 ISBN 9783631601761 Sprache: Englisch Gewicht in Gramm: 378. Artikel-Nr. 1078525
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EU Local Imprints : The Case of South Central Europe
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is about the impact of the EU on local issues, particularly in the pre-accession phase. It analyses and discusses contending interests and aspirations in culture, education, communication and tourism in parts of former Yugoslavia. Various contributions create a joint story of EU interactions with accession states, having both positive and negative impacts. The Authors provide perspectives on the bearing of EU accession on culture, primarily in terms of risk perception, on education as key facilitator of knowledge, on the media, which serve as a basis for creating public opinion, and tourism as an industry that has strongly transformed as a result of EU enlargements. All contributions together provide an overview of what is and what might be as a result of EU requirements. In contrast to elites on both sides, who usually paint EU membership in the brightest colours, the closer look reveals more ambiguous processes and attitudes. Artikel-Nr. 9783631601761
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