Verwandte Artikel zu Personalized Timepieces. An Analysis of the Relevance...
Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market - Softcover
Inhaltsangabe
Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Bocconi University, language: English, abstract: Therefore, the present research aims at providing a preliminary investigation of the relevance and value of watch mass customization for Australian consumers to establish the economic viability of this practice within the local market and to provide initial managerial recommendations. The results depict Australia as an attractive, yet challenging market for mass-customized watches due to an immense interest in customization, which is paired with heterogeneous preferences, intensifying competition, and a pronounced brand-consciousness of local consumers. The present research results provide first insights into how to overcome these challenges by devising a positioning strategy and marketing plan that resonate with the needs of local consumers. However, additional research is required to provide more detailed managerial insights and to facilitate the successful implementation of watch mass customization in Australia.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
As a market researcher and consultant with a multi-faceted marketing background, I am turning data-based insights into clear strategies and action points to make my clients' marketing more effective. My current focus is on quantitative research, especially multivariate statistics (segmentation, factor analysis, conjoint, etc.). Through my studies and previous job placements, I have further experience in qualitative research and various marketing and communication-related functions. In addition, I am a certified online community manager and volunteer as a community leader and event manager for Girl Gone International, a worldwide non-profit community of 500,000+ international women with local hubs in over 200 cities.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Suchergebnisse für Personalized Timepieces. An Analysis of the Relevance...
Foto des Verkäufers
Personalized Timepieces. An Analysis of the Relevance and Value of Mass Customization in the Australian Watch Market
Verlag:
GRIN Verlag, GRIN Verlag Okt 2021, 2021
ISBN 10: 3346502325
ISBN 13: 9783346502322
Neu
Taschenbuch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neuware - Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Bocconi University, language: English, abstract: Therefore, the present research aims at providing a preliminary investigation of the relevance and value of watch mass customization for Australian consumers to establish the economic viability of this practice within the local market and to provide initial managerial recommendations.The results depict Australia as an attractive, yet challenging market for mass-customized watches due to an immense interest in customization, which is paired with heterogeneous preferences, intensifying competition, and a pronounced brand-consciousness of local consumers. The present research results provide first insights into how to overcome these challenges by devising a positioning strategy and marketing plan that resonate with the needs of local consumers. However, additional research is required to provide more detailed managerial insights and to facilitate the successful implementation of watch mass customization in Australia. Artikel-Nr. 9783346502322
Neu kaufen
EUR 47,95
EUR 61,10 Versand
Versand von Deutschland nach USA
Versand von Deutschland nach USA
Anzahl: 1 verfügbar