Verwandte Artikel zu Managing Media Businesses: A Game Plan to Navigate...

Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty - Hardcover

 
9783319520209: Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty

Inhaltsangabe

This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry.

Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years’ time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably.

Your answers to these questions that vex your media or entertainment business will depend on your frame – a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames need to be broken if you are to survive in times of such rapid change.

This book is based on IESE’s Advanced Management Program in Media & Entertainment, which IESE Business School has been running in New York and Los Angeles since 2011. It combines contributions from leading professors and practitioners, as well as real-life case studies, to establish a base upon which you can start to build the set of managerial tools that you will need to manage fast-changing media and entertainment businesses.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Mike Rosenberg is an assistant professor of Strategic Management at IESE where he teaches on issues related to strategy, globalization and sustainability. He is the academic director for the Advanced Management Program in Media & Entertainment at IESE’s New York Center.

Philip Seager is editor of IESE Insight, the quarterly management review of IESE Business School. He has worked in print and online media in the United States, Taiwan, Turkey, the United Kingdom and Spain.

Von der hinteren Coverseite

A practical guide to every aspect of managing media businesses, written by a team of experts and illustrated with interviews from leading industry players.

The media industry is facing a genuinely unprecedented level of change and uncertainty while more and more content is being published fewer and fewer businesses are finding a way to do so profitably and sustainably.

 

Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content?

 

Your answers to the questions that vex your media or entertainment business will depend on your frame a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames need to be broken if you are to survive in times of such rapid change.

 

This book is based on IESE s Advanced Management Program in Media & Entertainment, which IESE Business School has been running in New York and Los Angeles since 2011. It combines contributions from leading professors and practitioners, as well as real-life case studies, to establish a base upon which you can start to build the set of managerial tools that you will need to manage fast-changing media and entertainment businesses.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Gebraucht kaufen

Zustand: Sehr gut
Zustand: Sehr gut | Seiten: 223...
Diesen Artikel anzeigen

Gratis für den Versand innerhalb von/der Deutschland

Versandziele, Kosten & Dauer

EUR 11,87 für den Versand von Vereinigtes Königreich nach Deutschland

Versandziele, Kosten & Dauer

Weitere beliebte Ausgaben desselben Titels

9783319847986: Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty

Vorgestellte Ausgabe

ISBN 10:  3319847988 ISBN 13:  9783319847986
Verlag: Palgrave Macmillan, 2018
Softcover

Suchergebnisse für Managing Media Businesses: A Game Plan to Navigate...

Beispielbild für diese ISBN

Unbekannt
Verlag: Springer-Verlag GmbH, 2017
ISBN 10: 3319520202 ISBN 13: 9783319520209
Gebraucht Hardcover

Anbieter: Buchpark, Trebbin, Deutschland

Verkäuferbewertung 5 von 5 Sternen 5 Sterne, Erfahren Sie mehr über Verkäufer-Bewertungen

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 223 | Sprache: Englisch | Produktart: Bücher. Artikel-Nr. 28191933/2

Verkäufer kontaktieren

Gebraucht kaufen

EUR 24,61
Währung umrechnen
Versand: Gratis
Innerhalb Deutschlands
Versandziele, Kosten & Dauer

Anzahl: 4 verfügbar

In den Warenkorb

Beispielbild für diese ISBN

Unbekannt
Verlag: Springer-Verlag GmbH, 2017
ISBN 10: 3319520202 ISBN 13: 9783319520209
Gebraucht Hardcover

Anbieter: Buchpark, Trebbin, Deutschland

Verkäuferbewertung 5 von 5 Sternen 5 Sterne, Erfahren Sie mehr über Verkäufer-Bewertungen

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 223 | Sprache: Englisch | Produktart: Bücher. Artikel-Nr. 28191933/202

Verkäufer kontaktieren

Gebraucht kaufen

EUR 24,61
Währung umrechnen
Versand: Gratis
Innerhalb Deutschlands
Versandziele, Kosten & Dauer

Anzahl: 1 verfügbar

In den Warenkorb

Beispielbild für diese ISBN

Rosenberg, Mike (Edited by)/ Seager, Philip H. (Edited by)
Verlag: Palgrave Macmillan, 2017
ISBN 10: 3319520202 ISBN 13: 9783319520209
Neu Hardcover

Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich

Verkäuferbewertung 5 von 5 Sternen 5 Sterne, Erfahren Sie mehr über Verkäufer-Bewertungen

Hardcover. Zustand: Brand New. 223 pages. 9.25x6.25x0.75 inches. In Stock. Artikel-Nr. x-3319520202

Verkäufer kontaktieren

Neu kaufen

EUR 64,30
Währung umrechnen
Versand: EUR 11,87
Von Vereinigtes Königreich nach Deutschland
Versandziele, Kosten & Dauer

Anzahl: 2 verfügbar

In den Warenkorb