Whose Space is it Anyway?: Place Branding and the Politics of Representation (Travaux interdisciplinaires et plurilingues, Band 37) - Softcover

Cohen-Avenel, Pascale

 
9782875745422: Whose Space is it Anyway?: Place Branding and the Politics of Representation (Travaux interdisciplinaires et plurilingues, Band 37)

Inhaltsangabe

By exploring the often hidden ideological agenda(s) of place branding, and analyzing the ways in which practitioners often marginalize, or ignore, local stakeholders on the ground, this volume of essays offers a fresh and topical perspective on an extremely important subject.

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Über die Autorin bzw. den Autor

Pascale Cohen-Avenel is a full professor of Germanic Studies at the University of Paris Nanterre where she co-directs the CRPM, Centre de Recherches Pluridisciplinaires Multilingues. Her research focuses on national stereotypes in popular culture and globalization as well as on representations of violence in the Franco-German wars. Graham H. Roberts is a member of the Centre de Recherches Plurilingues et Multidisciplinaires (CRPM, EA 4418) at the University of Paris Nanterre. He is Associate Editor of the journals Film, Fashion and Consumption, and The International Journal of Sustainable Fashion and Textiles, which he co-founded in 2021 with Debbie Moorhouse of the University of Huddersfield in the UK.

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