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The Values Economy: How to Deliver Purpose-Driven Service for Sustained Performance - Softcover

Alan Williams; Samuel Williams

 
9781912555802: The Values Economy: How to Deliver Purpose-Driven Service for Sustained Performance
Softcover
ISBN 10: 1912555808 ISBN 13: 9781912555802
Verlag: Durnell Marston, 2021

Inhaltsangabe

We live in extraordinary economic times volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no longer relevant and the landscape of brand identity, employee engagement and customer experience is changing. Organizations no longer own their own brand, while customers expectations are increasing. Brands are now co-owned by all stakeholders employees, service partners, local communities, investors and customers. <br/><br/> This book explores the idea that a new values economy is emerging. The successful organizations of tomorrow will establish a shared consensus of values between stakeholders providing transparent communications and inclusivity. It then offers a practical enabling methodology: the SERVICEBRAND approach, combining brand identity, employee engagement and customer experience. The SERVICEBRAND approach will redefine the nature of business: one ecosystem of values-driven service for multiple stakeholders driving sustained organizational performance and authentic business success.

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Über die Autorin bzw. den Autor

Alan Williams has a track record of success in devising holistic SERVICEBRAND strategies. Alan has more than 30 years of senior leadership experience in customer service-based businesses. <br/><br/> Samuel Williams is a business consultant with BAE Applied Intelligence. Sam has various business roles in customer service and consultancy.

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Verlag
Durnell Marston
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1912555808
ISBN 13 
9781912555802
Einband
Taschenbuch
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar