The 31 Practices: Release the power of your organisation's values every day: Release the power of your organization's values every day - Softcover

Williams, Alan; Whybrow, Alison

 
9781912555017: The 31 Practices: Release the power of your organisation's values every day: Release the power of your organization's values every day
Softcover
ISBN 10: 1912555018 ISBN 13: 9781912555017
Verlag: LID Publishing, 2019

Inhaltsangabe

Every company has its own values and brand that it wants its customers and clients to engage with and develop loyalty to. At the same time, research shows that 70% of customers brand perception is determined by their experience with the company s employees. Moreover, 41% of customers are loyal because of good employee attitude. This book shows how companies can translate their values and brand into the daily practices and behavior of their employees, especially those who must deal directly with customers. Drawing its principles from psychology, sociology, philosophy, neuroscience, and leadership, The 31 Practices method has been successfully adopted by large and small companies around the world, and has been responsible for significantly enhancing customer satisfaction and loyalty.

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Über die Autorin bzw. den Autor

Alan Williams is the Managing DIrector of Servicebrand Global, a consultancy that specialises in customer service. Alison Whybrow us an award-winning Chartered and Registered Psychologist.

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Verlag
LID Publishing
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1912555018
ISBN 13 
9781912555017
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
336
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

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9781907794353: The 31 Practices: Release the Power of Your Organization's Values Every Day

Vorgestellte Ausgabe

ISBN 10:  1907794352 ISBN 13:  9781907794353
Verlag: LID Publishing, 2014
Hardcover