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CSR is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits - Softcover

Waldron, Sangeeta

 
9781911671428: CSR is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits
Softcover
ISBN 10: 1911671421 ISBN 13: 9781911671428
Verlag: LID Publishing, 2021

Inhaltsangabe

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you cant be authentic about social initiatives, then dont do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick - an organizations blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be.

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Über die Autorin bzw. den Autor

Sangeeta Waldron is the founder of Serendipity PR Media agency. She is an award-winning public relations and media professional and is the author of The PR Knowledge Book. She is often invited to events both nationally and globally, where she speaks about the media, CSR and diversity in business.

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Verlag
LID Publishing
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1911671421
ISBN 13 
9781911671428
Einband
Taschenbuch
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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