The Making of Dirt is Good: A Personal Journey of Brand Transformation - Softcover

Arkwright, David

 
9781907794469: The Making of Dirt is Good: A Personal Journey of Brand Transformation
Softcover
ISBN 10: 1907794468 ISBN 13: 9781907794469
Verlag: LID Publishing, 2013

Inhaltsangabe

Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings.

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Über die Autorin bzw. den Autor

David Arkwright is the founding partner of MEAT, a global brand development agency that specialises in brand transformation to create emotionally compelling brand positionings. MEAT's clients include GSK, Bacardi, Unilever, SAB Miller and BP. Prior to this, he led the creation of "Dirt is Good" as Global VP responsible for Unilever's top performance laundry business.

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Verlag
LID Publishing
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1907794468
ISBN 13 
9781907794469
Einband
Tapa blanda
Anzahl der Seiten
104
Kontakt zum Hersteller
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Verantwortliche Person
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