Inhaltsangabe
McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.
Fully up-to-date, this new edition includes:
- New boxed case studies on key research publications, familiarizing students with the critical research texts in the field
- A new streamlined structure for better navigation
- More definitions, examples, and illustrations throughout to bring abstract concepts to life
- Major updates on new media, globalization, work and economy
McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.
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Über die Autorin bzw. den Autor
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
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