McQuail's Mass Communication Theory - Softcover

Over successive editions, Denis McQuail has pulled off the trick of expanding the scope of his analysis and integrating new research in a rapidly changing field. Hats off to him once again for making such enormous amounts of material so user-friendly
Philip Schlesinger
University of Glasgow

Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Denis McQuail offers the best roadmap available to navigate our times, a roadmap that stands the test of time
Mark Deuze
Indiana University and Leiden University

This is a unique work tested by time and generations of students around the world - North, South, East and West
Kaarle Nordenstreng
University of Tampere

"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here."
- Mark Deuze, Indiana University and Leiden University

"This is a unique work tested by time and generations of students around the world - North, South, East and West."
- Kaarle Nordenstreng, University of Tampere

"McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field."
- Anders Hansen, University of Leicester

With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature.

It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture.

Unmatched in coverage and used across the globe, this book includes:

• Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects
• New boxed case studies on key research publications, to familiarize students with the critical research texts in the field
• Definitions, examples, and illustrations throughout to bring abstract concepts to life.

McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.