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Críticas
Part 1. International Business & Management. 1. An Introduction to International Business & Management. Part 2. Planning For International Business. 2. Global Business Environment. 3. Formulating & Implementing Strategy. 4. Ethics & Social Responsibility. 5. Managing Change. 6. Leadership. Part 3. Managing Human Resources. 7. Managing Human Resources. 8. Managing Difference. 9. Organization Design & Structure. 10. Global Business Processes. Part 4. Managing Information & Technology Resources. 11. Managing Information Resources. 12. Managing Intellectual Capital. 13. Global Business Information Systems. 14. Global Digital Business. Part 5. International Business Operations. 15. International Operations Management. 16. Managing Relationships with Customers. 17. International Finance.
Reseña del editor
Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment of international management problems. Combining a strong strategic focus with coverage of the functions that underpin global business, it delivers a fresh European perspective on international business, expressly written for post-introductory undergraduate courses and also for MBA students. All of the key areas of international business are covered within this managerial framework, including important topics rarely covered in older textbooks such as: SMEs and how they compete on a global level; ethics and social responsibility; and technology and how organizations use information to support global operations and deliver competitive advantage. Kelly also includes constructive and genuinely international examples, showing how SMEs through to MNCs have grappled with the operational and organizational challenges of international business. Eye-catching real-world case studies, market researched pedagogy, and a strong theoretical backbone ensure that Kelly: International Business and Management is at the forefront of European IB textbooks.
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- VerlagCengage Learning EMEA
- Erscheinungsdatum2009
- ISBN 10 1844807843
- ISBN 13 9781844807840
- EinbandTapa blanda
- Anzahl der Seiten608
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International Business and Management
Verlag:
Cengage Learning EMEA, United Kingdom, London, 2009
ISBN 10: 1844807843
ISBN 13: 9781844807840
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Paperback. Zustand: Very Good. Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment of international management problems. Combining a strong strategic focus with coverage of the functions that underpin global business, it delivers a fresh European perspective on international business, expressly written for post-introductory undergraduate courses and also for MBA students. All of the key areas of international business are covered within this managerial framework, including important topics rarely covered in older textbooks such as: SMEs and how they compete on a global level; ethics and social responsibility; and technology and how organizations use information to support global operations and deliver competitive advantage. Kelly also includes constructive and genuinely international examples, showing how SMEs through to MNCs have grappled with the operational and organizational challenges of international business. Eye-catching real-world case studies, market researched pedagogy, and a strong theoretical backbone ensure that Kelly: International Business and Management is at the forefront of European IB textbooks. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005626482
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International Business and Management
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Zustand: Good. Most items will be dispatched the same or the next working day. A few small stains. Artikel-Nr. wbs3626933492
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International Business and Management
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Artikel-Nr. 9642930
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International Business and Management
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paperback. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Artikel-Nr. 9781844807840-GDR
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International Business and Management
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Taschenbuch. Zustand: Neu. Neuware - Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment of international management problems. Combining a strong strategic focus with coverage of the functions that underpin global business, it delivers a fresh European perspective on international business, expressly written for post-introductory undergraduate courses and also for MBA students.All of the key areas of international business are covered within this managerial framework, including important topics rarely covered in older textbooks such as: SMEs and how they compete on a global level; ethics and social responsibility; and technology and how organizations use information to support global operations and deliver competitive advantage. Kelly also includes constructive and genuinely international examples, showing how SMEs through to MNCs have grappled with the operational and organizational challenges of international business.Eye-catching real-world case studies, market researched pedagogy, and a strong theoretical backbone ensure that Kelly: International Business and Management is at the forefront of European IB textbooks. Artikel-Nr. 9781844807840
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International Business and Management
Anbieter: moluna, Greven, Deutschland
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Zustand: New. Presents an integrated treatment of international management problems. Combining a strategic focus with coverage of the functions that underpin global business, this book delivers a fresh European perspective on international business. It is suitable for po. Artikel-Nr. 597068762
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