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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
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Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. wbs4359155304
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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John Wiley and Sons Ltd, United Kingdom, Oxford, 1998
ISBN 10: 1841120634
ISBN 13: 9781841120638
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Paperback. Zustand: Very Good. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001348954
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Crossing the Chasm: Marketing and selling technology products to mainstream customers
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Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Artikel-Nr. CHL1361351
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Crossing the Chasm: Marketing and selling technology products to mainstream customers
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Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Artikel-Nr. 6545-9781841120638
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Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers
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