Examines marketing strategies for high-tech products and why they differ from those in other industries.
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Examines marketing strategies for high-tech products and why they differ from those in other industries.
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EUR 3,49 für den Versand von Tschechien nach Deutschland
Versandziele, Kosten & DauerAnbieter: Bookbot, Prague, Tschechien
Hardcover. Zustand: Fair. Ohne Umschlag; Leichte Abnutzungen. Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket. Artikel-Nr. b40a3c24-b904-4931-b3d3-74fd56854039
Anzahl: 1 verfügbar
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001533322
Anzahl: 4 verfügbar
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780887305191
Anzahl: 2 verfügbar
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Artikel-Nr. rev8901066017
Anzahl: 1 verfügbar
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Hardcover. Zustand: Very Good. Crossing the Chasm: Marketing and Selling Smart Products to Apprehensive Customers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780887305191
Anzahl: 2 verfügbar
Anbieter: Hamelyn, Madrid, M, Spanien
Zustand: Aceptable. : Crossing the Chasm es una guía esencial para el marketing de productos de alta tecnología. Geoffrey A. Moore presenta un modelo para superar el abismo entre los primeros adoptantes y los compradores pragmáticos, identificando las necesidades de estos últimos y ofreciendo un producto completo que las satisfaga. Este libro ofrece nuevas perspectivas sobre el marketing de alta tecnología, con un enfoque especial en Internet, siendo una lectura imprescindible para cualquier persona involucrada en este mercado. EAN: 9780887305191 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Crossing the Chasm Autor: Geoffrey A. Moore Editorial: HarperCollins Idioma: en Páginas: 223 Formato: tapa dura. Artikel-Nr. Happ-2025-08-12-1b03c929
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.24. Artikel-Nr. G0887305199I4N00
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.24. Artikel-Nr. G0887305199I3N00
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Hardcover. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.24. Artikel-Nr. G0887305199I4N01
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.24. Artikel-Nr. G0887305199I4N00
Anzahl: 1 verfügbar