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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) - Softcover

Slade-Brooking, Catharine

 
9781780675626: Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Softcover
ISBN 10: 1780675623 ISBN 13: 9781780675626
Verlag: Laurence King Publishing, 2016

Inhaltsangabe

Creating a brand identity is a fascinating and complex challenge for the graphic designer

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Über die Autorin bzw. den Autor

Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo.
She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA.

Von der hinteren Coverseite

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.

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Verlag
Laurence King Publishing
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1780675623
ISBN 13 
9781780675626
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
160
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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