Business Innovation and Technology Management - Hardcover

Business Innovation and Technology Management

Buch. Zustand: Neu. Neuware - Innovation management refers to the management of product, organizational and business process innovation. It includes a set of tools that enables an organization to use the creative capabilities of the work force in order to introduce new ideas, products or processes. Some of these tools are prototyping, brainstorming, product line planning, etc. The objective of technology management is to allow organizations to manage their technology. The development of technology is valuable only as long as it is useful for the customer. The common concepts of technology management are technology strategy, forecasting, roadmap and project portfolio. This book discusses the fundamentals as well as modern approaches of business innovation and technology management. It traces the progress of these fields and highlights some of their key concepts and applications. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge. Artikel-Nr. 9781682856390

Verkäufer kontaktieren