Willford press jun 2019 (156 Ergebnisse)

Buch. Zustand: Neu. Neuware - Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand management. Other elements like brand image, brand perception, brand awareness, brand equity, brand relation, and consumer relation are pivotal for any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty. This book elucidates the concepts and innovative models around prospective developments with respect to strategic brand management. It studies, analyses and upholds the pillars of brand management and its utmost significance in modern times. Those with an interest in this field would find this book helpful.…

Buch. Zustand: Neu. Neuware - The study of the fundamental problems pertaining to knowledge, reason, language, existence and values is known as philosophy. The methods included in this field are questioning, rational argument, critical discussion and systematic presentation. The major branches under which philosophical questions can be categorized are metaphysics, value theory, science, logic and mathematics, epistemology and philosophical traditions. This book is a valuable compilation of topics, ranging from the basic to the most complex theories in the field of philosophy. Some of the diverse topics covered in this book address the varied branches that fall under this discipline. As this field is emerging at a rapid pace, the contents of this book will help the readers understand the modern concepts of the subject.…

Buch. Zustand: Neu. Neuware - Library management falls under the umbrella of library science. This book aims to demonstrate various new methods and techniques of library management and the rapid progress that has been made in the field owing to advancement of technology over the years. As a field of study, library management branches into a number of sub-topics such as knowledge organization, cataloging and classification, etc. The contents of this book will help the readers understand the modern concepts and applications of library management. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. Those who want to acquire a deeper understanding of the subject will be greatly assisted by it.…

Buch. Zustand: Neu. Neuware - Business communication refers to the information exchange and interaction between various members in an organization. It encompasses advertising and marketing, public relations, corporate communication and community engagement, besides many others. The methods of business communication are presentations, video conferencing, web-based communication, reports, face-to-face meetings, etc. There are different approaches or directions to business communication in an organization. These are lateral or horizontal, formal and informal communication, top-down, bottom-up and diagonal communication, besides others. This book provides comprehensive insights into managerial and business communication and its need in the modern scenario. It outlines the strategies and practices of business communication in extensive detail. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.…

Buch. Zustand: Neu. Neuware - Koha is an open source Integrated Library System used in various education institutions and libraries across the world. Some of its main features allow readers or users to customize search, online or offline circulation, acquire reading lists for members, etc. It is a highly adaptable software which is being increasingly employed for library management as it has been translated to several languages for ease of usage. The chapters in this book are compiled to facilitate easy comprehension for the readers and help them gain a thorough understanding of the software. This book will serve as a reference to a broad spectrum of readers especially librarians across the globe.…

Buch. Zustand: Neu. Neuware - The systematic approach to the study of people and their cultures is under the discipline of ethnography. It involves the study of the history, terrain, climate and the habitat of a group of people. Confessional ethnography, realist ethnography, feminist ethnography, critical ethnography, etc. are some of the branches of ethnography. Surveys, interviews and participant observation are some techniques of data collection. Document analysis and secondary research are employed for gaining insights. This book covers in detail some existing theories and innovative concepts revolving around ethnography. Some of the diverse topics covered herein address the varied branches that fall under this category. In this book, using case studies and examples, constant effort has been made to make the understanding of the difficult concepts of ethnography as easy and informative as possible, for the readers. …

Buch. Zustand: Neu. Neuware - Library science is the field concerned with the application of the perspectives, practices and tools of information technology, management and education to libraries. It involves a study of people's needs, their interactions with classification systems and the processes of acquisition of information. Some of the focus areas of library science are database and collection management, information literacy, information architecture, preservation, cataloging and classification, etc. The digital age has transformed the landscape of information access and retrieval. Information related to subject description, abstracting, resource description and metadata is easily accessible through digital resources. This book unfolds the innovative aspects of library science, which will be crucial for the progress of this field in the future. The topics included in this book on data collection, development and management are of utmost significance and bound to provide incredible insights to readers. Researchers and students in this field will be assisted by this book.…

Buch. Zustand: Neu. Neuware - Culture is a complex integration of human beliefs, customs, habits, knowledge, morals and art. Humans acquire culture due to the processes of socialization and enculturation. Cultural variations are observed with change in region and circumstances. Cultural anthropology is a sub-discipline of anthropology that is concerned with the study of the cultural variation among humans. The critique of evolutionism and cultural relativism are the theoretical foundations of cultural anthropology. Besides these, cultural materialism, feminism, structuralism, functionalism, etc. are other theoretical approaches to this field. Some of the methods used in this discipline are participant observation, cross-cultural comparison, ethnography and multi-sited ethnography. This book provides comprehensive insights into the field of cultural anthropology. It presents researches and studies performed by experts across the globe. It is a vital tool for all researching or studying cultural anthropology as it gives incredible insights into emerging trends and concepts.…

Buch. Zustand: Neu. Neuware - Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand management. Other elements like brand image, brand perception, brand awareness, brand equity, brand relation, and consumer relation are pivotal for any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private branding strategy, among many others. This book elucidates the concepts and innovative models around prospective developments with respect to brand management. It studies, analyzes and upholds the pillars of brand management and its utmost significance in modern times. Those with an interest in this field would find this book helpful.…

Buch. Zustand: Neu. Neuware - Artificial neural networks refer to the computing systems inspired by biological neural networks. They are based on nodes or artificial neurons, which are a replica of biological neurons found in the brain of animals. This enables them to learn and thereby perform tasks by considering examples. The use of artificial neural networks is vast as they are applied in varied fields like medical diagnosis, speech recognition, computer vision, machine translation, etc. Some common variants include convolutional neural networks, deep stacking networks, deep belief networks, deep predictive coding networks, etc. The theoretical properties of artificial neural networks are capacity, generalization and statistics, computational power, convergence, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of artificial neural networks. The book attempts to assist those with a goal of delving into this field. The various studies that are constantly contributing towards advancing technologies and evolution of this field are examined in detail.…

Buch. Zustand: Neu. Neuware - Work refers to employment, which is a relationship between two individuals or parties where one is being paid by the other to perform a certain task. Besides payment, an employee may receive bonus payments, gratuities, disability insurance, health insurance, etc. The well-being of societies and individuals, comprising of the positive, as well as the negative aspects of life, is known as the quality of life. Physical health, wealth, employment, education, family, etc. are all important considerations for the analysis of the quality of life. It is an important concept of international development. It is measured in terms of the human development index, Physical Quality of Life Index (PQLI), Happy Planet Index, etc. This book discusses the fundamentals as well as the modern approaches to work and quality of life. It provides significant information on these disciplines to help develop a good understanding of the subjects and their related fields. For all those who are interested in the subject of work and quality of life, this book can prove to be an essential guide.…

Buch. Zustand: Neu. Neuware - Tourism is the travel for either pleasure or business purposes. It includes the practice of attracting tourists, accommodating them, entertaining them, and operating tours for them. Tourism is crucial for the sociocultural, economic and educational growth of societies as well as for the betterment of international relations. It produces excellent opportunities for employment in all the service industries that are associated with tourism. These include transportation, accommodation, hospitality and entertainment industries. Venues such as casinos, amusement parks, shopping malls and restaurants provide entertainment to tourists and generate revenue. Transportation services are provided by trains, cabs, airlines, cruise ships, etc. Modern tourism can be classified into winter tourism, niche tourism and mass tourism. This book provides comprehensive insights into the field of tourism development. It picks up individual branches and explains their need and contribution in the context of a growing economy. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.…

Buch. Zustand: Neu. Neuware - The sensors used for monitoring and capturing data related to the physical conditions of the environment are known as wireless sensors. These sensors are spatially dispersed to monitor environmental and physical conditions like pollution, sound and temperature. A major use of wireless sensor networks is found in environmental and earth sensing which includes forest fire detection, water quality monitoring, air pollution monitoring, natural disaster prevention, etc. Some other areas of application include health care monitoring and industrial monitoring. This book strives to provide a fair idea about this discipline and to help develop a better understanding of the latest advances within the field of wireless sensor networks. The topics included in it are of utmost significance and bound to provide incredible insights to readers. Students, researchers, experts and all associated with wireless sensor networks will benefit alike from the book.…

Buch. Zustand: Neu. Neuware - Educational theories seek to prescribe educational practices, as well as understand them. Normative theories of education are significant for facilitating the provision of education standards, goals and norms. Some of its examples are educational philosophies, curriculum theory, feminist educational theory, etc. The description of the processes of education is provided by different descriptive theories of education such as instructional theory, sociology of education, educational anthropology, etc. This book brings forth some of the most innovative concepts and elucidates the unexplored aspects of educational theories. It consists of contributions made by international experts. Researchers and students in this field will be assisted by this book. …

Buch. Zustand: Neu. Neuware - Cognitive psychology is the study of the mental processes that affect behavior. Attention, memory, perception, language acquisition and metacognition are some of the mental processes that are studied under this field. It involves conducting psychological experiments with human subjects with the aim of gaining insights into how the human mind absorbs, processes and functions based on the inputs received from the outer world. Such studies are incorporated in applied domains of educational psychology, personality psychology, social psychology, developmental psychology, abnormal psychology and economics. This domain of psychology is closely related to applied psychology. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of cognitive psychology. It unfolds the innovative aspects of this field, which will be crucial for the holistic understanding of the subject matter. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.…

Buch. Zustand: Neu. Neuware - Analytical chemistry undertakes the study and development of methods and techniques that are used for the identification, separation and quantification of matter. It employs various qualitative and quantitative chemical and instrumental methods. Common qualitative methods include precipitation, extraction and distillation. Instrumental methods for separation include chromatography, electrophoresis and field flow fractionation. The principles and concepts of analytical chemistry are used for various purposes across a number of fields such as forensic science, environmental analysis, bioanalysis, etc. This book provides comprehensive insights into the discipline of analytical chemistry. The chapters compiled herein shed light on the recent advances made with respect to the processes, techniques and applications of this field. Those in search of information to further their knowledge will be greatly assisted by this book.…

Buch. Zustand: Neu. Neuware - Differential and integral equations are studied in calculus. They are at the core of complex mathematical calculations and are applied in physics, computational mathematics, economics, etc. Differential and integral equations are closely related to each other and each can be formulated in terms of the other. The techniques used in differential and integral equations are frequently used in advanced classical mathematics, electromagnetism, general relativity and other branches of physics. The topics included in this book on differential and integral equations are of the utmost significance and bound to provide incredible insights to readers. This book further elucidates the advanced techniques and their applications in a multidisciplinary manner. The extensive content of this book will provide mathematicians, physicists and other experts with a thorough understanding of the subject.…

Buch. Zustand: Neu. Neuware - Engineering education refers to the complete framework of knowledge in the field of engineering. This includes initial education for becoming an engineer to the advanced engineering specializations. Basic training in primary and secondary schools is required for building a strong foundation of further engineering studies. Science, Technology, Engineering and Mathematics are the core areas of learning in this phase. Some of the common specializations in the discipline of engineering are mechanical, industrial, electrical, computer, etc. This book is a compilation of chapters that discuss the most vital concepts and emerging trends in this field. The data collated herein also explores a range of significant topics which will help the readers understand the requirements of engineering education. This book will serve as a reference to a broad spectrum of readers.…

Buch. Zustand: Neu. Neuware - Project management is the initiation, planning, execution and control of tasks to achieve goals and set objectives. Other roles of monitoring, documentation and closing of products are also significant to the domain of project management. A project is designed to produce a unique product or service to bring a favorable change and add value to an organization. The primary challenge of project management lies in achieving targets within the constraints of scope, time, quality and budget. There are different approaches for project management such as phased approach, lean project management, iterative and incremental project management, etc. Some of the diverse topics covered in this book address the varied branches that fall under this category. Different approaches, evaluations, methodologies and advanced studies on project management have been included in this book. The readers would gain knowledge that would broaden their perspectives about this subject.…

Buch. Zustand: Neu. Neuware - Anthropology is the study of human nature, behavior and societies. It focuses on the patterns of evolution shown by human societies and culture over the years. It aims to understand group behavior and varied aspects associated with it such as ways of food consumption, cultural and social character of human relationships, etc. This discipline branches into four prominent subfields- linguistic, archaeological, sociocultural and biological anthropology. The book aims to shed light on some of the unexplored aspects of anthropology and the recent researches in this field. Some of the diverse topics covered herein address the varied branches that fall under this category. Different approaches, evolutions, methodologies and advanced studies in anthropology have been included in this book. Anthropologists, experts, researchers and students related to this discipline will be immensely benefited by it. …

Buch. Zustand: Neu. Neuware - A computer network is a digital telecommunications network that allows the exchange of resources across nodes. These can be personal computers, servers, phones or networking hardware. The connections between these nodes are established over wireless media, optic cables or wires. The protection of digital data from unauthorized access and actions is called data security. Cyberattacks and data breaches can cause unwanted changes to data. Disk encryption, backups, data erasure, data masking, etc. are some of the technologies generally employed to ensure data security. Network security is an important consideration in data security. It is used on both private and public computer networks. This book explores all the important aspects of data security and communication networks in the present day scenario. It outlines the processes and applications of these fields in detail. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.…

Buch. Zustand: Neu. Neuware - Traveling for the purpose of business or just pleasure is known as tourism. It is a major driver of a local economy through the transaction of goods and services. It also creates employment opportunities in the service sector of the economy associated with tourism. Besides these direct influences, tourism has a direct impact on a society's social, cultural, economic and educational sectors as well as on international relations. There are three forms of tourism- domestic tourism, inbound tourism and outbound tourism. The tourism industry caters to people with varied tastes and budgets. A wide variety of hotels and resorts have emerged as a response to such demands. Tourism is said to be sustainable when it strikes a balance between the three pillars of economic, environmental and socio-cultural sustainability. This book elucidates the concepts and innovative models around prospective developments with respect to the industry of tourism. It picks up individual branches and explains their need and contribution in the context of a growing economy. It is a vital tool for all researching or studying tourism as it gives incredible insights into emerging trends and concepts. …

Buch. Zustand: Neu. Neuware - Physical mathematics is a branch of theoretical mathematics that has been developed for finding solutions of complex physical problems of quantum gravity, string theory, super symmetry, etc. The subject builds on the advanced theoretical dimensions in physics and complex mathematical abstraction in algebra, group theory and topology. This book discusses the fundamentals as well as modern approaches of both physics and mathematics that are relevant to the growth of this discipline. It also unfolds the innovative dimensions of analysis in physical mathematics that are being explored. A number of latest researches have been included to keep the readers up-to-date with this emerging field of study.…

Buch. Zustand: Neu. Neuware - Any content, which integrates different content forms such as audio, animations, interactive content, images and video to convey a message is known as multimedia. It can be displayed, recorded, played and accessed by devices or tools like mobile phones, tablets, computers, televisions, etc. The two broad categories of multimedia technology are linear and non-linear. Linear multimedia technologies refer to the content progression without viewer navigational control whereas non-linear multimedia employs interactivity to control progression, like in video games. The usage of multimedia technology is constantly growing. It is used in advertising, journalism, designing video games, animations like VFX, computer-based education, etc. It is also used in technical fields like mathematical and scientific research, medicine and engineering. This book traces the progress in the field of multimedia technology and highlights some of its key designs and tools. Such selected concepts that redefine this vast subject have been presented herein. Those with an interest in multimedia technology and its applications would find this book helpful. …

Buch. Zustand: Neu. Neuware - The integrated management of core business processes that are supported by software and technology is known as enterprise resource planning or ERP. It includes management software and applications that are used by an organization in the collection, storage, management and interpretation of data related to business activities. It helps in improving the efficiency of a business, data security, quality of business, etc. Enterprise resource planning can be applied to diverse spheres of a business such as management accounting, finance & accounting, order processing, human resources, manufacturing, etc. This book is a compilation of chapters that discuss the most vital concepts and emerging trends in the field of enterprise resource planning. The various sub-fields of ERP along with technological progress that have future implications are glanced at in this book. It will prove to be immensely beneficial to students and researchers in this field.…

Buch. Zustand: Neu. Neuware - Business is the practice of earning money by engaging in activities like buying, selling and producing goods or services. Business ownership is classified into partnership, cooperative, franchises, corporation, etc. Companies can also be distinguished into public and private companies. The activities crucial to a business are accounting, manufacturing, safety, research and development, and sales. Finance is a significant aspect of any business. It deals with the management of assets, liabilities and overall money management. Some common financial theories include financial economics, financial mathematics, behavioral finance and experimental finance. This book discusses the fundamentals as well as modern approaches of business and finance. It consists of contributions made by international experts on these subjects. For all readers who are interested in business and finance, the case studies included in this book will serve as an excellent guide to develop a comprehensive understanding.…

Buch. Zustand: Neu. Neuware - Innovation management refers to the management of product, organizational and business process innovation. It includes a set of tools that enables an organization to use the creative capabilities of the work force in order to introduce new ideas, products or processes. Some of these tools are prototyping, brainstorming, product line planning, etc. The objective of technology management is to allow organizations to manage their technology. The development of technology is valuable only as long as it is useful for the customer. The common concepts of technology management are technology strategy, forecasting, roadmap and project portfolio. This book discusses the fundamentals as well as modern approaches of business innovation and technology management. It traces the progress of these fields and highlights some of their key concepts and applications. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge. …

Buch. Zustand: Neu. Neuware - Higher education is the final stage of formal learning that succeeds secondary education. It is delivered in universities, colleges, academies, institutes of technology, etc. It includes education both at the undergraduate and the postgraduate level. It encapsulates teaching, research, social service activities and exacting applied work. This stage of education not only imparts education and training that is specific to any particular degree, but also builds the skills of critical thinking, analytical reasoning, ethical judgment, fluency in speech and writing, etc. This book discusses the fundamentals as well as modern approaches of higher education. It contains some path-breaking studies in this field. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.…

Buch. Zustand: Neu. Neuware - Algebra is a sub-division of mathematics that involves elementary equation solving and study of abstractions. Advanced algebra or abstract algebra is the study of algebraic structures such as groups, rings, fields, vector spaces, lattices, etc. Algebraic structures that involve single binary operations are magma, group, semigroup, monoid and quasigroup. Fields, modules, vector spaces, lie algebra, lattice, Boolean algebra, etc. are all examples of algebraic structures that involve several operations. This book is a compilation of chapters that discuss the most vital concepts and emerging trends in the field of advanced algebra. Such selected concepts that redefine this discipline have been presented in this book. It will serve as a valuable source of reference for graduate and post graduate students as well as experts.…

Buch. Zustand: Neu. Neuware - The understanding of human prehistory and history through the recovery and analysis of material culture is under the domain of archaeology. It is a multidisciplinary science that integrates anthropology, history, geography, geology, semiology, paleontology, etc. It involves the study of artifacts, biofacts, cultural landscapes and architecture. Surveying, excavation and analysis of the data collected are significant aspects of archaeology. Remote sensing is used for detecting historical sites in a large area. This may involve satellite imagery or the use of lidar and laser altimeter. Historical archaeology, ethnoarchaeology, archaeometry and experimental archaeology are important subdisciplines of archaeology. This book contains some path-breaking studies in the field of archaeology. It attempts to understand the multiple branches that fall under this discipline and their fundamental principles and concepts. The book is appropriate for students seeking detailed information in this area as well as for experts.…