Business quiz: If your company has to decide between doing what's right and making a profit, which should it be? Answer: Both. If that seems like a fantasy, then you should hear what Whole Foods Market CEO John Mackey has to say. Mackey owes his astounding success to "conscious business"a revolutionary model that embraces both profitability and the higher good
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John Mackey opened his first market in 1978 with a $45,000 investment and a dedication to providing healthier food choices to customers. He co-founded Whole Foods Market in 1980, which consistently rates in the top 20 of Fortune magazine's "100 Best Companies to Work For" and has a higher profitability per square foot than Wal-Mart. Mackey also co-founded FLOW, a non-profit dedicated to "liberating the entrepreneurial spirit for good."
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