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A Screenful of Sugar?: Prescription Drug Websites Investigated (10) (Health Communication) - Softcover
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This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?
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Über die Autorin bzw. den Autor
Jon C. Schommer (PhD, the University of Wisconsin – Madison) is a professor at the University of Minnesota. His research is related to the provision, use, and evaluation of drug products and pharmacist services.
Lewis H. Glinert (PhD, London University) is a professor at Dartmouth College. His research is related to discourse, language planning, and sociolinguistics, with a focus on risk information.
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A Screenful of Sugar? : Prescription Drug Websites Investigated
Verlag:
Lang AG International Academic Publishers, Peter, 2014
ISBN 10: 1433125080
ISBN 13: 9781433125089
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A Screenful of Sugar?
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A Screenful of Sugar?: Prescription Drug Websites Investigated (Health Communication)
Verlag:
Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433125080
ISBN 13: 9781433125089
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Softcover
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A Screenful of Sugar? : Prescription Drug Websites Investigated
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers' brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly. Artikel-Nr. 9781433125089
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A Screenful of Sugar? | Prescription Drug Websites Investigated
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Taschenbuch. Zustand: Neu. A Screenful of Sugar? | Prescription Drug Websites Investigated | Lewis H. Glinert (u. a.) | Taschenbuch | 208 S. | Englisch | 2014 | Peter Lang | EAN 9781433125089 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. Artikel-Nr. 104602397
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A Screenful of Sugar?
Verlag:
Peter Lang, Peter Lang Mär 2014, 2014
ISBN 10: 1433125080
ISBN 13: 9781433125089
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Taschenbuch. Zustand: Neu. Neuware -With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers¿ brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly Books on Demand GmbH, Überseering 33, 22297 Hamburg 208 pp. Englisch. Artikel-Nr. 9781433125089
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