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A Screenful of Sugar?: Prescription Drug Websites Investigated (10) (Health Communication) - Hardcover
Inhaltsangabe
With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers' brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?
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Biografía del autor
Jon C. Schommer (PhD, the University of Wisconsin - Madison) is a professor at the University of Minnesota. His research is related to the provision, use, and evaluation of drug products and pharmacist services. Lewis H. Glinert (PhD, London University) is a professor at Dartmouth College. His research is related to discourse, language planning, and sociolinguistics, with a focus on risk information.
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- VerlagPeter Lang Inc., International Academic Publishers
- Erscheinungsdatum2014
- ISBN 10 1433125099
- ISBN 13 9781433125096
- EinbandTapa dura
- Anzahl der Seiten208
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A Screenful of Sugar?: Prescription Drug Websites Investigated (Health Communication)
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Peter Lang Inc., International A, 2014
ISBN 10: 1433125099
ISBN 13: 9781433125096
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A Screenful of Sugar? : Prescription Drug Websites Investigated
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers' brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly. Artikel-Nr. 9781433125096
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