The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know: 58 Things Every Advertising and Marketing Professional Should Know - Hardcover

Solomon, Robert

 
9781427796714: The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know: 58 Things Every Advertising and Marketing Professional Should Know
Hardcover
ISBN 10: 1427796718 ISBN 13: 9781427796714
Verlag: Kaplan Publishing, 2008

Inhaltsangabe

If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.

Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.

Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:

  • Know when to look it up; know when to make it up. (#7)
  • What happens when I screw up? (#51)
  • Respect what it takes to do great creative. (#19)
  • In a high-tech world, be low-tech (#46)
  • Be brief, be bright, be gone. (#31)
  • How to write a letter of proposal (#44)
  • The Zen of PowerPoint. (#45)

You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.

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Über die Autorin bzw. den Autor

Robert Solomon is one of America’s most knowledgeable and respected client service executives. A frequent speaker on account management, Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel and executive coaching to advertising agencies, client companies, and individual marketing professionals.  He has a long-standing affiliation with Gardner Nelson & Partners, where he helps create effective integrated advertising/direct/interactive campaigns. Robert previously was CEO of Rapp Collins New York, President of Direct and Interactive Marketing at Ammirati Puris Lintas, Managing Director of FCB Direct West, and Senior Vice President at Bronner Slosberg Associates (now Digitas). You can reach Robert at robert@solomonstrategic.com.

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Verlag
Kaplan Publishing
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1427796718
ISBN 13 
9781427796714
Einband
Gebundene Ausgabe
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar