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Brands and Gaming: The Computer Gaming Phenomenon and its Impact on Brands and Businesses - Hardcover

Nichols, D.; Farrand, T.; Rowley, T.; Avery, M.

 
9781403998972: Brands and Gaming: The Computer Gaming Phenomenon and its Impact on Brands and Businesses
Hardcover
ISBN 10: 1403998973 ISBN 13: 9781403998972
Verlag: Palgrave Macmillan, 2005

Inhaltsangabe

The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

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Über die Autorin bzw. den Autor

DAVID NICHOLS, TOM FARRAND, and TOM ROWLEY all work for Added Value, a leading brand consultancy who have done pioneering and influential work in the area of Brands and Gaming.

MATT AVERY is the Managing Director of Brands in Gaming Ltd, who specialize in brand consultancy for the computer gaming industry.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
1403998973
ISBN 13 
9781403998972
Einband
Gebundene Ausgabe
Anzahl der Seiten
176
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