Getting on (Classic Reprint): The Confessions of a Publisher - Softcover

Inhaltsangabe

A glimpse into how one publisher’s bold ideas reshaped a Boston paper and its place in a crowded market.

Getting on: The Confessions of a Publisher offers a vivid, behind-the-scenes account of a man who pushes to modernize a traditional newspaper business. It follows a Boston-based advertising professional as he seeks bigger readership, stronger ads, and smarter storytelling, while navigating the stubborn realities of local commerce.

The narrative centers on practical, high-stakes decisions—from redesigning pages to launching new promotional efforts—and shows how persistence, timing, and a keen eye for opportunity can change a publication's fortunes. It also reveals the personal toll of chasing progress in a conservative city and the lure of distant opportunities that come with success.

• Introducing a Sunday Supplement and modern design to boost reader appeal.


• Leading a circulation race and leveraging publicity to attract advertisers.


• Rethinking typography, ad placement, and the role of advertisements in the paper’s economics.


• Navigating town politics, business relationships, and the shift from old ways to new media.

Ideal for readers interested in business memoirs, publishing history, and the dramatic shifts that shaped American newspapers.

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