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Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management) - Hardcover
Inhaltsangabe
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
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Internationale Ausgabe
Competitive Strategies
Internationale AusgabeAnbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
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Zustand: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Artikel-Nr. ABBB-247295