Consumer Research Methods in Food Science (Methods and Protocols in Food Science) - Softcover

 
9781071630020: Consumer Research Methods in Food Science (Methods and Protocols in Food Science)
Softcover
ISBN 10: 1071630024 ISBN 13: 9781071630020
Verlag: Humana, 2023

Inhaltsangabe

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research.  Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. 

Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.


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This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research.  Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. 

Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.


„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Humana
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1071630024
ISBN 13 
9781071630020
Einband
Taschenbuch
Anzahl der Seiten
484
Herausgeber
Gómez-Corona Carlos, Rodrigues Heber
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781071629994: Consumer Research Methods in Food Science (Methods and Protocols in Food Science)

Vorgestellte Ausgabe

ISBN 10:  1071629999 ISBN 13:  9781071629994
Verlag: Humana, 2023
Hardcover