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Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits - Softcover

 
9781032869681: Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits
Softcover
ISBN 10: 1032869682 ISBN 13: 9781032869681
Verlag: Routledge, 2024

Inhaltsangabe

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.

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Über die Autorin bzw. den Autor

Danilo Zatta is one of the world's leading advisors and thought leaders in the field of pricing and topline excellence. As a management consultant for more than 20 years, he advises and coaches many of the world's best-known organizations. The Financial Times defined him as "one of the world's leading pricing minds".

Maciej Kraus is a leading figure in the pricing industry and is frequently mentioned on most influential pricing lists and interviewed in numerous business journals, for example, Harvard Business Review and Forbes. He is a guest lecturer at Stanford University's Graduate School of Business as well as a number of other top business schools. He has written three books on pricing.

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Verlag
Routledge
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1032869682
ISBN 13 
9781032869681
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
248
Herausgeber
Zatta Danilo, Kraus Maciej
Kontakt zum Hersteller
Taylor & Francis Verlag GmbH
GPSR@taylorandfrancis.com

Kaufingerstraße 24
München
80331
Deutschland