In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism - Hardcover

Kirkpatrick, Jerry

 
9780899308555: In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism
Hardcover
ISBN 10: 0899308554 ISBN 13: 9780899308555
Verlag: Praeger Publishers Inc, 1994

Inhaltsangabe

A theoretical defense of advertising, this book is based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It presents the foundations of advertising to be reason, ethical egoism, and laissez-faire capitalism, and its theme is that the so-called social and economic criticisms of advertising are false because they are based on an unrealistic philosophic and economic world view. The author defends advertising because it appeals to the self-interest of consumers and promotes profit-making gains for capitalists.

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Über die Autorin bzw. den Autor

JERRY KIRKPATRICK is Professor of Marketing at California State Polytechnic University, Pomona. His publications have appeared in the Journal of Advertising, Marketing Theory: Philosophy of Science Perspectives, Managerial and Decision Economics, Developments in Marketing Science, Vol. IX, and The Mid-Atlantic Journal of Business. In addition, he has contributed an essay to Business Ethics and Common Sense, Robert W. McGee, ed. (Quorum Books, 1992).

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Verlag
Praeger Publishers Inc
Erscheinungsdatum
1994
Sprache
Englisch
ISBN 10 
0899308554
ISBN 13 
9780899308555
Einband
Gebundene Ausgabe
Anzahl der Seiten
186
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

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Softcover