Linking Customer and Employee Satisfaction to the Bottom Line: A Comprehensive Guide to Establishing the Impact of Customer and Employee Satisfaction on Critical Business Outcomes - Hardcover

Inhaltsangabe

For advanced practicing service quality mangers and marketing researchers with more than a modest exposure to statistical data analysis, Allen and Wilburn (not identified) explain the fundamentals of how customer satisfaction and employee attitudes may be empirically linked to substantive business outcomes such as profitability. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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