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Benjamin Franklin knewinstinctively what so many of us have forgotten: Frugality and industriousnessare the ways to wealth. Today, many powerful interests, from governments tomultinational corporations, are exploring this approach and discovering howdoing more with less can help secure their future.
In Doing More With Less, author Bruce Piasecki dives into our primalcompetitive instinct and shows us how to recognize and embrace frugality as acrucial competitive edge. Providing relevant examples from his thirty-plusyears of experience as a management consultant and change agent, Piaseckiconvincingly explains the case for following this more prudent path. You willdiscover:
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https://www.DoingMoreWithLessBook.com/
Bruce Piasecki, PhD is the president and founder of AHC Group, Inc., a top management consulting firm specializing in energy, materials, and environmental corporate matters, whose clients include Suncor Energy, the Warren Buffett firm Shaw Industries, to Toyota, and other international companies. In addition to his bestseller Doing More with Less, Dr. Piasecki is the author of nine other books on business strategy, valuation, and corporate change, including the Nature Society’s book of the year, In Search of Environmental Excellence: Moving Beyond Blame, as well as his recent bestseller Doing More With Less. Since 1981, he has advised companies on the critical areas of corporate governance, energy, environmental strategy, product innovation, and sustainability strategy. A highly sought after speaker and educator, Dr. Piasecki gives lectures, workshops, and seminars throughout North America and the world.
You can find this and all other of Dr. Piasecki's books at the following website:
www.DoingMoreWithLessBook.com
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I believe we all have a spirit of competition deep within us. The pleasure we knew when we were kids of doing more with so little is still very much at play in our adult lives. As we learn to compete for attention and results, there is a marvel in our actions and a sense of wonder at being in this world. And that is precisely what this book explores—these primal aspects of being human.
I promise you that this and the following chapters will provide you with information that describes exactly why this new century needs something big: the chance to rediscover the vital link between frugality and competition. Rediscovering the pleasures and responsibilities of fair competition is something that adults—those who think they are finished growing—especially need in a time of entitlement and excess. Our globalized world can be a much better place when these adults unite with the new students and emerging leaders. It is a social process to adjust our abilities and tact to these changing and severe times. “Doing more with less” is the set of clustered reorientation points that allows this new growth in society in a time of severe doubt.
Although we all remember how we started, this creative world—and your effectiveness in it—can sometimes feel lost or repressed as we become more professional. The joy of youth decays into the weight of adulthood for many. As we become lawyers or engineers, priests or rabbis, concerned citizens or activists, we fall into patterns of professional discourse and entrenched spirals of peer argumentation. But we can remember our first sense of being competitive in a different way and go back at it again and again, each day. This primal self of invention and frugality allows new growth, even in mature adults. It is a healthy lens through which we can look at this newly globalized world of scarcity and alarm.
Another Way to Wealth
Pat Mahoney, one of the successful chief executive officers (CEOs) quoted in this book, spoke about the pleasures he felt stepping up each rung on the ladder from poverty. “I only regret that my children start too high with too much on the great chain of modern life,” he noted at the end of three days of interviews.
Mahoney recently sold over $50 million of his surplus operating equipment and told me the week after the sale, “Now I can start anew with creativity and return to the pleasures of being frugal.” He has done this several times in his life. I wondered whether he was being foolish, like King Lear. “Not at all,” he said. “I can enter scenes of luxury when I want to lavish rewards on my family and friends, but I do not feel at home there.” In other words, he wanted that primal feeling of climbing his way to the top yet again.
Think of this book, then, as a learning tool, a leisurely conversation with the most aspiring side of who you are. You will meet many friends like CEO Pat Mahoney throughout, who will help you unearth competitive advantages on your way to wealth.
Of course, you may be wondering—what exactly do I mean by wealth?
In my opinion, wealth includes the full glory of creating and keeping wealth, not just the material gains that come from it. The things that fulfill me are the bonds I have at work and home, balanced with the joys of being a member of a larger society. And this realm of personal growth and social purpose is never static. This book explores the entire role you play in fixing society’s many woes—from family and friends, to your firm and the world at large. That is your true wealth.
This larger wealth involves social capital, a concept we explore in the middle chapters of this book. It involves taking steps toward the next golden age, a near-future world where the combination of megacities and more purposeful lives form the hub of a globalized community, as explored in the last third of this book. This next global age, I promise you, will be very different—and far luckier—than that projected in the many dread-based books about our near future.
In further enhancing this process, you must embody the principles so staunchly extolled by Benjamin Franklin, and in a sense, become like him—frugal, inventive, and diplomatic. Once you learn to participate in this new, larger form of social wealth creation, the world becomes a more intelligible and acceptable place.
A Faith in Our Future
The magic in frugality is available to many people today. We live in a vast universe of consumer delight, and there are forces that want you to get lost in that vastness. Yet you can choose freedom and magic and less in your life, and this choice will allow you to learn how to better balance the swiftness and severity of modern life.
After extended contemplation, I do not see this set of principles to be about making a Faustian bargain with the near future; instead, I see it as a historic choice of profound common sense. Having known situations where we lose a great deal with the deal, I here endorse an approach that allows men and women to walk in balance. This approach is about returning to a more natural, more native, original sense of balance in our competitive lives, where we know we do not always need to win, and where we know that more is not always the answer.
The social forces noted and celebrated in this book are rising in global significance. These forces will reshape the destiny and life arc of many of you. As a work of social and business history, this book offers a great new age of competitive frugality to each of you—a golden age, in fact, of higher efficiencies, more direct results, and smarter competition. What you’ll find within these pages are some early voices articulating this golden near future.
After the last set of business scandals and financial busts, many powerful interests and many influential people are asking questions about doing more with less—from governments and high schools to multinational corporations. They are seeking this realignment as they regain their balance.
A great change is coming, one of historic force. National Geographic magazine notes how soon—likely sometime in 2012 or 2013—we will reach our 7 billionth person on Earth. However, they do not note why this will most likely prove a golden age.
It is because our dominant culture misses the creative power in this return to frugality. Many remain distracted by the logic of more—in science, in medicine, in mining and technology, and in the electronic toys that litter our floors. Much of what we learned in business about the logic of growth in markets is, frankly, functionally obsolete at this point.
Using this book will prompt you to become part of the answer. You can expect 9 billion people as your neighbors by 2045; you will learn the value of playing hard, not playing hurt in the process. In sum, we explore the rich intricacies that link frugality with competition, and innovation and diplomacy with wealth. Throughout the course of this journey, you will see and understand a better way to use corporate and personal resources.
A Practice in Joy and Satisfaction
But why place this emphasis on money? Why take this thought path as another way to wealth? And why must we have chapters (Chapters 4 and 5 in particular) outlining the importance of managed emotions and the rising significance of compounding value by managing both money and emotions.
The answer is one that we cannot ignore: money makes this world move forward. After much scandal, even money movers, moneymakers, and money lenders are learning now to do more with less. We are all in the same boat at this point, and we share a common global market, with its turbulence and...
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