How to Make Real Money Selling Books (without Worrying About Returns): A Complete Guide to the Book Publishers' World of Special Sales - Softcover

The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops,

gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.

Brian Jud is president of Book Marketing Works, a consulting firm established to help independent publishers market their titles to non-bookstore outlets. He is host of the television series The Book Authority, and is a regular speaker on marketing topics at IBPA's Publishing University.