Leonetto Cappiello is known as the Father of the Modern Poster. Combining Chéret s joyful exuberance, Toulouse-Lautrec s technique of simplified lines and flat colors, and his own background as a caricaturist, he had an original approach to using posters as eye-catching advertising tools. Cappiello s engaging posters shock, surprise, and move today s viewers as much as they did his contemporaries.
This is the largest, most authoritative collection of Cappiello s work ever presented. Many of the 534 full-color poster illustrations have never been seen before. Detailed appraisals and annotations, as well as biographical information and insights into Cappiello s graphic methods, accompany each poster. Also included are fifty additional color pictures that demonstrate the many other outlets of Cappiello s talents book and magazine illustrations, paintings, maquettes, and postcards. Particularly notable are his superb early caricatures. Today, more homes are decorated with Cappiello s posters than any other single poster artist in the world. Cappiello will show you why his posters remain so celebrated.
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Jack Rennert has been dealing in posters for over forty years. During this time, he has written a dozen monographs, arranged museum tours, given lectures, and done television guest spots on the topic of poster art. Rennert also established two successful companies: Posters Please, Inc. and Poster Auctions International. At Poster Auctions International, the world s first company to specialize exclusively in poster auctions, he became the world s first specialized poster auctioneer. Mr. Rennert is also the author of over twenty books on both vintage and modern posters.
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