Verwandte Artikel zu Products and Process Innovation in the Food Industry

Products and Process Innovation in the Food Industry - Hardcover

Grunert, Klaus Günter; Traill, W. Bruce

 
9780751404241: Products and Process Innovation in the Food Industry
Hardcover
ISBN 10: 0751404241 ISBN 13: 9780751404241
Verlag: Springer, 1997

Inhaltsangabe

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

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Verlag
Springer
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0751404241
ISBN 13 
9780751404241
Einband
Gebundene Ausgabe
Anzahl der Seiten
262
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