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Inhaltsangabe
Specifically written for students studying for the CIM Diploma. Units in the book contain: objectives to help time planning; practical examples and case studies relating theory to practice; chapter summaries; and helpful hints and revision hints.
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Reseña del editor
The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner.
Strategic Marketing Management has been specifically written for students studying for the CIM Diploma. It is endorsed and recommended by Professor Trevor Watkins the CIM Chief Examiner. Written to help you pass first time, the text layout is lively
and interactive. Each Unit follows the same structure to help make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you've learnt * practical examples and case
studies to relate theory to practice * helpful questions to test your knowledge * where to find out more in case you're stuck * succinct chapter summaries * revision tips to get you through the exam.
Quotes from users of the last editions include:
'These books will replace others I have been using.' 'Best texts available at present and well worth buying.' 'Clear, concise, covers syllabus well. Very student friendly.' 'Excellent book, very informative - will recommend it.'
Essential Reading in the CIM Recommended Reading list
Biografía del autor
The author/co-author of ten books, Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University and Visiting Professor of Marketing at Newcastle Business School as well as fellow of the Chartered Institute of Marketing. His particular interests are in the areas of strategic marketing, competitive differentiation, the leveraging of strategy and planning for an uncertain future
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Strategic Marketing Management 98/99: Planning and Control: Analysis and Decision (CIM Student Workbook: Diploma)
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780750640275
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Strategic Marketing Management 98/99: Planning and Control: Analysis and Decision (CIM Student Workbook: Diploma)
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. Strategic Marketing Management 98/99: Planning and Control: Analysis and Decision (CIM Student Workbook: Diploma) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780750640275
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