If a company is to grow and prosper in today's world economy, the quality of its products and services must continually be improving. This book aims to demonstrate how to focus on your customer's requirements and put together a programme which will develop your customer service and improve quality and organizational effectiveness. An outline of the necessary steps for improvement is provided, together with examples of what other companies are doing and a discussion of the pitfalls to be avoided.
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If a company is to grow and prosper in today's world economy, the quality of its products and services must continually be improving. This book aims to demonstrate how to focus on your customer's requirements and put together a programme which will develop your customer service and improve quality and organizational effectiveness. An outline of the necessary steps for improvement is provided, together with examples of what other companies are doing and a discussion of the pitfalls to be avoided.
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