The Philosophy of Branding: Great Philosophers Think Brands - Softcover

"humorous, well-argued and heartfelt call to action for marketers, brand managers and communications specialists." marketing "entertaining, intellectual, fun and useful. a new way of looking at, and asking questions about, the key elements in branding." mrs research "philosophy of branding is refreshingly witty and original." commerce and industry "will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking." european foundation for management development "refreshingly witty." brandrepublic.co.uk "uses philosophy to draw out a series of fundamental principles for the development and management of brands." journal of economic literature "the book is filled with pragmatic insights, summaries and braun's 'top tips' from the philosophers." professional manager "in fact the philosophy of branding makes for a playful, informative and thought provoking read." brand strategy "within minutes i was captivated by a witty, relaxed narrative, easy on the mind and impossible to put down." media week "there are some really challenging thoughts on some fundamental marketing realities here, and the book doubles as a pretty good "bluffer's guide" to philosophy as well." argent journal of financial services forum "a working familiarity with at least some philosophical ideas makes good sense for successful brand management, because ultimately brand management is the management of meaning" reference reviews, volume 21(8) emerald