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Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:Praise and Reviews
`Thom Braun`s mission, in this eclectic and readable book, is to get us thinking and, whether he`s relating Plato to Persil or Descartes to Diet Coke, that`s just what he does. No marketer will think about their job in the same way after reading this. Enjoyable and thought-provoking`
James Thompson, Senior Vice President, Marketing, Diageo, North America
`Thom Braun, The Thinking Man`s Brand Manager, has created a whole new sizzling discourse on branding which provides a terrific antidote to the anodyne filler of standard business texts. Armed with brains and a little Braun, brand managers can become brand leaders.`
Paul Walton, Chairman, The Value Engineers
`An original and witty reminder that the most successful brands are driven by talented thinkers.`
Simon Clift, President, Marketing, Unilever Home & Personal Care
`At last, a brand book with a big idea. Braun`s entertaining distillation of some of the greatest thinkers of the last 3,000 years offers provocative yet practical conclusions on how we should rethink managing our own brand. A wonderfully fresh and stimulating read.`
Adam Morgan, author of Eating the Big Fish
`A thoroughly stimulating and enjoyable read. By looking at brands and branding through the lens of Western philosophy, Braun helps us review afresh some of the fundamentals of marketing.`
Jim Carroll, Deputy Chairman, BBH London
In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the worlds greatest Western thinkers...
Heraclitus
Socrates
Plato
Aristotle
Descartes
Spinoza
Leibniz
Locke
Hume
Rousseau
Kant
Hegel
Nietzsche
Wittgenstein
Popper
...to reveal what they might say about branding if they were alive today.
Filled with contemporary examples, pragmatic insights and summaries of each philosopher's "top tips" , this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.
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Buchbeschreibung Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002138924
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Buchbeschreibung Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 17498202-6
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Buchbeschreibung Zustand: Good. Most items will be dispatched the same or the next working day. Foxing to the page edges/pages. Artikel-Nr. wbb0022490643
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Buchbeschreibung Zustand: As New. First edition copy. . Very Good dust jacket. In protective mylar cover. (philosophy, marketing, product management). Artikel-Nr. SB00Z-00930
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Buchbeschreibung Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:0749441933. Artikel-Nr. 8724340
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