Selling the Wheel: Choosing the Best Way to Sell for You and Your Company - Softcover

Cox, Jeff; Stevens, Howard

 
9780671033101: Selling the Wheel: Choosing the Best Way to Sell for You and Your Company

Inhaltsangabe

Once upon a time, there was a guy named Max. One night Max invents the wheel. But how can he sell it? This book uses a fictitious story to demonstrate the four selling techniques: closer, wizard, builder and captain & crew. Each style is suited to a particular type of salesperson and matched to what customers value the most at certain stages of a products development.

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Über die Autorin bzw. den Autor

Jeff Cox is a professional writer and bestselling author of Zapp and the Goal, groundbreaking fiction that combines fascinating stories with invaluable information about the world of business. He is married and lives in Pittsburgh, Pennsylvania.

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