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Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in organization & management) - Hardcover
Inhaltsangabe
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service-dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyright Book News, Inc. Portland, Or.
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Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service-dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyright Book News, Inc. Portland, Or.
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Service Management and Marketing : Managing the Moment of Truth in Service Competition
Verlag:
Lexington Books/Fortress Academic, 1990
ISBN 10: 0669200352
ISBN 13: 9780669200355
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Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP16756731
Anzahl: 2 verfügbar
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Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Management Series)
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.65. Artikel-Nr. G0669200352I4N00
Anzahl: 1 verfügbar
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Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization & Management)
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0669200352. Artikel-Nr. 9166406
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Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Management Series)
Anbieter: ThriftBooksVintage, Tukwila, WA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. Zustand des Schutzumschlags: Good. Dust jacket in good condition. Shelf and handling wear to cover and binding, with general signs of previous use. Secure packaging for safe delivery. 0.65. Artikel-Nr. 1668002777
Anzahl: 1 verfügbar
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Service Management and Marketing: Managing the Moments of Truth in Service Competition
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil & highlighter markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0669200352. Artikel-Nr. 9524200
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Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Management Series)
Anbieter: Ammareal, Morangis, Frankreich
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No jacket. Zustand: Très bon. Ancien livre de bibliothèque. Sans jaquette. Couverture différente. Edition 1990. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. No dust jacket. Different cover. Edition 1990. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. F-291-507
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