The Joshua Principle: Leadership Secrets of Selling - Softcover

Inhaltsangabe

Revised Edition

Joshua Peters is a salesman in crisis – after losing a key deal his boss threatens him with the sack and he has doubts concerning his choice of career. His father is a sales veteran who progressed all the way to CEO, but their relationship is at an all time low and he struggles to help. Then a mentor’s invitation from the other side of the world powerfully transforms everything as Joshua embarks on the journey of discovering leadership secrets of strategic selling. He applies the principles to the biggest and most complex deal of his life. His mentorship culminates with a powerful meeting that finally reveals The Joshua Principle.

Learn about the Value Quadrant for Professional Sales Agents©, The New ROI©, the seven sins of selling, the ten laws of relationship and strategic selling, how to develop and execute effective strategy, the history and evolution of professional selling, how to gain insight to challenge thinking and create business value, how to successfully sell at the top, and much more.

Testimonials:

"This is the best book you’ll ever read on professional selling – plain and simple. It delivers genuine insights within a narrative that has the power to change your life. I couldn’t put it down."
— Tom Snyder: White House staff and CEO of Huthwaite

"I’m very impressed with The Joshua Principle and I hope that the readable format brings it to the attention of the wide audience it deserves."
— Professor Neil Rackham. Creator of SPIN Selling

“This is one of the best business books I’ve come across and I bought it for everyone in our management team and sales organization. I received incredibly positive feedback and the RSVP concepts are now changing the way we engage. I highly recommend it.”
– Tim Cavill, Managing Director, Orange Business Services (France Telecom)

“This business book is one of a kind and keeps the reader entertained. Tony’s ability to weave invaluable sales insights into a genuine storyline had me burning through the pages. The RSVP concepts will resonate for any sales professional. Highly enjoyable and highly recommended!”
– Matt Loop, Vice President, Corporate Sales – ANZ, Salesforce

“This could be for professional selling what the book, The Goal, has been for supply chain and manufacturing. It teaches through real life scenarios and promotes genuine alignment with the needs of the buying organization. This book delivers insight into how the best suppliers operate.”
– Eric Haynor, Vice President, Supply Chain Asia-Pacific, Ecolab

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