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The Advertising Concept Book: Think Now, Design Later: A Complete Guide to Creative Ideas, Strategies and Campaigns - Softcover

Barry, Pete

 
9780500292679: The Advertising Concept Book: Think Now, Design Later: A Complete Guide to Creative Ideas, Strategies and Campaigns
Softcover
ISBN 10: 0500292671 ISBN 13: 9780500292679
Verlag: Thames & Hudson Ltd, 2016

Inhaltsangabe

In creative advertising, no amount of glossy presentation will improve a bad idea. Thats why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaignsin the form of over 450 roughs specially produced by the author, fifty of which are new to this editionalso reinforce the books core lesson: that a great idea will last forever.

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Über die Autorin bzw. den Autor

Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.

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Verlag
Thames & Hudson Ltd
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
0500292671
ISBN 13 
9780500292679
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780500518984: The Advertising Concept Book: Think Now, Design Later

Vorgestellte Ausgabe

ISBN 10:  050051898X ISBN 13:  9780500518984
Verlag: Thames & Hudson IWUK, 2016
Hardcover