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Inhaltsangabe
Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, The Advertising Concept Book can help anyone produce better advertising.
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Über die Autorin bzw. den Autor
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
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Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9780500514054
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The Advertising Concept Book: Think Now, Design Later
Verlag:
Thames & Hudson 04/08/2008, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
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Verlag:
Thames & Hudson Ltd, United Kingdom, London, 2008
ISBN 10: 0500514054
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Verkäuferbewertung 5 von 5 Sternen
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Verkäuferbewertung 5 von 5 Sternen
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Verkäuferbewertung 5 von 5 Sternen
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