Service Management: Strategy and Leadership in the Service Business - Hardcover

Normann, Richard

 
9780471928850: Service Management: Strategy and Leadership in the Service Business
Hardcover
ISBN 10: 0471928852 ISBN 13: 9780471928850
Verlag: John Wiley & Sons Ltd, 1991

Inhaltsangabe

In the world of industry and management the service industry is unique. This book provides the first comprehensive framework on these unique management issues and looks into the special characteristics of services and the conditions necessary for successful service management. The book stresses the need for a streamlined service management system and analyses and illustrates growth strategies and the nature of innovation, in particular the nature of social innovation, but above all it emphasizes the special role played by good leadership. A provocative and pragmatic book which, by using new concepts, focuses on the human resources, both within and outside the organization, and helps show the way to service excellence. The previous edition of this book was published in 1984.

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Verlag
John Wiley & Sons Ltd
Erscheinungsdatum
1991
Sprache
Englisch
ISBN 10 
0471928852
ISBN 13 
9780471928850
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
202
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780471904038: Service Management: Strategy and Leadership in the Service Business

Vorgestellte Ausgabe

ISBN 10:  0471904031 ISBN 13:  9780471904038
Verlag: John Wiley & Sons Ltd, 1984
Hardcover