Verwandte Artikel zu Hi-tech Hi-touch Branding: Creating Brand Power in...
Inhaltsangabe
Book by Temporal Paul Lee K C
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
Branding technology products is different from branding other types of consumer products. Manufacturers have to overcome technophobia and a distrust of new products, which consumers often feel will soon be superseded or become redundant. This work analyzes the current and future state of branding in the technology sector. It describes how to build customer loyalty on the Internet, where an alternative is only a click away, and where new competitors arrive on a regular basis. It provides international case studies of successful and not-so-successful branding initiatives.
Contraportada
"There's branding and there's high-tech branding and the differences are enormous. The authors do a great job in isolating the many important principles of branding in an increasingly high-technology world." Al Ries Chairman, Ries & Ries Co-author, The 11 Immutable Laws of Internet Branding "The internet and e-commerce have inspired phenomenal changes in the business world, but at least one thing has remained constant: the importance of building a strong brand." Ed Zander President, Sun Microsystems, Inc. "Building a strong consumer brand has always been a monumental task. But, never more so than today, with the explosion of technology, innovation and communication. Paul Temporal has taken a pragmatic and credible approach to suggesting how this effort can be tackled, through his reiteration of basic branding principles, to his reliving case studies of companies which point the way forward. Along the way, he reminds us that branding is all about building a long-lasting and meaningful relationship with consumers." Aaron Boey Vice-President, Marketing Philips Consumer Electronics, Asia-Pacific & Middle-East "Paul Temporal and KC Lee offer us a book full of thought-provoking views and case studies relevant to Internet-Age companies. Insightful and informative, this book challenges you to think through every element of your online branding and customer experience. It is a useful read for any executive who is in charge of brand strategy development and management." Jay Sibel Vice-President, Communications and High Technology Practice A.T. Kearney "In the hi-tech age, building and sustaining great brands are even more critical than ever. The strength of the brand is the only differentiator in a world of connected and knowledgeable customers." Steve Ballmer President, Microsoft
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagJohn Wiley & Sons (Asia) Pte Ltd
- Erscheinungsdatum2000
- ISBN 10 0471845965
- ISBN 13 9780471845966
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten222
Suchergebnisse für Hi-tech Hi-touch Branding: Creating Brand Power in...
Beispielbild für diese ISBN
Hi-Tech, Hi-Touch Branding : Creating Brand Power in the Age of Technology
Verlag:
Wiley & Sons, Incorporated, John, 2001
ISBN 10: 0471845965
ISBN 13: 9780471845966
Gebraucht
Hardcover
Erstausgabe
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. GRP65473627
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.26. Artikel-Nr. G0471845965I4N00
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Hi-Tech, Hi-Touch Branding : Creating Brand Power in the Age of Technology
Verlag:
Wiley & Sons, Incorporated, John, 2001
ISBN 10: 0471845965
ISBN 13: 9780471845966
Gebraucht
Hardcover
Erstausgabe
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP63738198
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology
Verlag:
John Wiley & Sons (Asia) Pte Ltd, 2001
ISBN 10: 0471845965
ISBN 13: 9780471845966
Gebraucht
Hardcover
Anbieter: Ammareal, Morangis, Frankreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. D-005-200
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
HiTech HiTouch Branding: Creating Brand Power in the Age of Technology
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780471845966. Artikel-Nr. 9733087
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
HiTech HiTouch Branding: Creating Brand Power in the Age of Technology
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780471845966. Artikel-Nr. 8663927
Anzahl: 1 verfügbar