Islamic Branding and Marketing: Creating A Global Islamic Business - Hardcover

Über die Autorin bzw. den Autor

Dr. Paul Temporal is a leading global expert on brand strategy and management. He has over 30 years of experience in consulting and training, and is a much sought after international speaker. He has consulted for many of the top corporations and governments around the world, and is well known for his practical and results-oriented approach. He is an Associate Fellow at Said Business School, Executive Education Centre, and at Green Templeton College, University of Oxford as well as a Visiting Professor in Marketing at Shanghai Jiao Tong University. As part of his work at Oxford University, Dr. Temporal directs a research and education project on Islamic branding and marketing. He is a frequent contributor to the global media and has published numerous bestselling books, including Advanced Brand Management, Branding in Asia, Asia's Star Brands, Romancing the Customer, and The Branding of MTV.

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Islamic Branding and Marketing: Creating a Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion.

As companies currently compete for the markets of China and India, few have realized that the global Muslim market represents potentially larger opportunities. Paul Temporal, a world-renowned brand expert, explains how to develop and manage brands and businesses for the fast growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses such issues as:

• What is Islamic branding and marketing?
• How is the global Muslim market structured?
• How can Islamic values add strength to branding in Muslim markets?
• What opportunities are there in Islamic brand categories, including the digital world?
• What challenges do companies face in building brands for Muslim markets?
• What strategies should non-Muslim companies adopt in Muslim markets?

More than 30 case studies illustrate practical applications of the topics covered. These include:

• Brunei Halal Brand
• Muxlim Inc.
• Yildiz Holding
• emel
• Zain
• Godiva Chocolatier
• Dubai Aluminium
• Johor Corporation
• Ummah Foods
• Nestlé
• Unilever
• Al Rajhi Bank
• Fulla
• Sarawak

This groundbreaking book includes an Executive Summary of Proceedings of the Inaugural Oxford Global Islamic Branding and Marketing Forum at the Saïd Business School, University of Oxford.

Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help you to build, improve and secure brand equity and value for your company.

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Islamic Branding and Marketing: Creating a Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion.

As companies currently compete for the markets of China and India, few have realized that the global Muslim market represents potentially larger opportunities. Paul Temporal, a world-renowned brand expert, explains how to develop and manage brands and businesses for the fast growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses such issues as:

• What is Islamic branding and marketing?
• How is the global Muslim market structured?
• How can Islamic values add strength to branding in Muslim markets?
• What opportunities are there in Islamic brand categories, including the digital world?
• What challenges do companies face in building brands for Muslim markets?
• What strategies should non-Muslim companies adopt in Muslim markets?

More than 30 case studies illustrate practical applications of the topics covered. These include:

• Brunei Halal Brand
• Muxlim Inc.
• Yildiz Holding
• emel
• Zain
• Godiva Chocolatier
• Dubai Aluminium
• Johor Corporation
• Ummah Foods
• Nestlé
• Unilever
• Al Rajhi Bank
• Fulla
• Sarawak

This groundbreaking book includes an Executive Summary of Proceedings of the Inaugural Oxford Global Islamic Branding and Marketing Forum at the Saïd Business School, University of Oxford.

Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help you to build, improve and secure brand equity and value for your company.