Who's Your City?: How the Creative Economy is Making Where to Live the Most Important Decision of Your Life - Hardcover

"Planetizen.com," Top 10 Books - 2009 "This book should be read by anyone considering making a move. More importantly, it should be read by cities to get them thinking about what it is they do best, what kind of people they're attracting, and whether they want - or need - to change." "BusinessWeek,,"."reading "Who's Your City?" feels like a cross between relationship counseling and a personality exam meant to determine the best career path: It asks as many questions as it answers." "BookPage,,"."Florida's down-to-earth writing and 10-step plan for choosing the place that fits best will help make deciding where to settle a most enjoyable endeavor."

From the best-selling author of "The Rise of the Creative Class", a brilliant new book on the surprising importance of place, with advice on how to find the right place for you.It's a mantra of the age of globalization that where we live doesn't matter. We can innovate just as easily from a ski chalet in the Alps or a cottage in Provence as in the office of a Silicon Valley startup.According to Richard Florida, this is wrong. Globalization is not flattening the world; in fact, place is increasingly relevant to the global economy and our individual lives. Where we live determines the jobs and careers we have access to, the people we meet and the "mating markets" in which we participate. And everything we think we know about cities and their economic roles is up for grabs."Who's Your City?" is the first book to report on the growing body of research on what qualities of cities and towns actually make people happy in their lives. Choosing a place to live is as important as choosing a spouse or career, but until now, no one has rigorously explored this powerful component of subjective well-being to uncover what people want, need, and get out of the places they live. For everyone from urban planners and mayors to recent graduates, this book will be the essential guide to how people choose where to live, and what those choices mean to their lives and their communities.