Who's Your City?: How the Creative Economy Is Making Where You Live the Most Important Decision of Your Life: 0 - Softcover

"(this) engagingly written book... will change the way you see the world and help you find the perfect niche for yourself. Recommended."

--BBC Focus Magazine, May 2009

From the best-selling author of "The Rise of the Creative Class" comes a brilliant new book on the surprising importance of place, with advice on how to find the right place for you. It's a mantra of the age of globalization that where we live doesn't matter. We can innovate just as easily from a ski chalet in the Alps or a cottage in Provence as in the office of a Silicon Valley start-up. According to Richard Florida, this is wrong. Globalization is not flattening the world; in fact, place is increasingly relevant to the global economy and our individual lives. Where we live determines the jobs and careers we have access to, the people we meet and the 'mating markets' in which we participate. And everything we think we know about cities and their economic roles is up for grabs."Who's Your City?" is the first book to report on the growing body of research on what qualities of cities and towns actually make people happy in their lives. Choosing a place to live is as important as choosing a spouse or career, but until now, no one has rigorously explored this powerful component of subjective well-being to uncover what people want, need, and get out of the places they live. London to Paris to Cape Town to Sydney, this book will be the essential guide to how people choose where to live, and what those choices mean to their lives and their communities.