What is Strategy and Does it Matter? (Routledge Series in Analytical Management) - Softcover

Whittington, Richard

 
9780415059428: What is Strategy and Does it Matter? (Routledge Series in Analytical Management)
Softcover
ISBN 10: 0415059429 ISBN 13: 9780415059428
Verlag: Cengage Learning EMEA, 1993

Inhaltsangabe

In his introduction to this book on corporate strategy, Richard Whittington makes the point that the great number of published books on strategic management all cover much the same ground and present similar recipes for success, and few indulge in self-questioning. If it was really as easy as that, managers would only need to read a few books in order to ensure they never make mistakes. Reality, however, is that in the world of business many of the most well-accepted models of strategic action have met with spectacular failure. "What is Strategy - and Does it Matter?" identifies four basic "theories of action" in strategy: the classical planning approach; the efficiency-driven evolutionary approach; the craft-like processural approach; and the internationally-sensitive, systemic approach.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Cengage Learning EMEA
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
0415059429
ISBN 13 
9780415059428
Einband
Taschenbuch
Anzahl der Seiten
144
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781861522238: What is Strategy - and Does it Matter? (Routledge Series in Analytical Management)

Vorgestellte Ausgabe

ISBN 10:  1861522231 ISBN 13:  9781861522238
Verlag: Cengage Learning EMEA, 1993
Softcover